Montblanc

The Ask

Develop a modern, social-first approach to celebrate Montblanc’s 100th anniversary of the iconic Meisterstück pen.

The Insight

W’s audience of savvy luxury shoppers are drawn to quality, heritage, and creative interpretations of viral social formats.

The Solution

We directed a playful twist on a “Get Ready With Me” social video starring W-favorite Kiernan Shipka. Elevated eye candy with a nod to Montblanc’s history brought the Meisterstück into the current style conversation in a W TikTok and Reel that begged to be replayed and shared.

See More →

1 / 3

Lacoste

Cartier: Time Unlimited

Loewe

De Beers

Back to BDG Studios →