The Ask
Inform and excite parents about LEGOLAND New York — where everyone can be a kid again!
LEGOLAND New York
Inform and excite parents about LEGOLAND New York — where everyone can be a kid again!
For the 16 million BDG parents, summer break is anything but a “break.” Kids are constantly hungry, countertops are perpetually sticky, and finding activities to keep kids entertained is a daunting task. Simply put: Summer is stressful.
The Solution
BDG Studios sent our Scary Mommy in Chief, Kate Auletta, and her young son on a summer day trip to LEGOLAND New York to prove how accessible (and fun!) the under-the-radar theme park and water playground can be. A custom Instagram Reel, an on-site article, and an Instagram Carousel Ad recapped Auletta and her son’s exciting day, while a premium feature used interactive hot spots to generate engagement with the park’s most popular attractions.
