Disney Parks

The Ask

Show how Disneyland Resort brings the magic for everyone in the family.

The Insight

Of BDG’s robust parenting audience, 50% have children under 1 and 40% have children under 5. For them, our parenting portfolio is a trusted source for the best travel destinations for making magical family memories.

The Solution

Via a collection of custom articles and scroll-stopping Instagram Story and Story Ad Packages across Scary Mommy, Romper, and Fatherly, we showcased the limitless magical opportunities for families at Disneyland Resort, with an emphasis on Disney’s planning tools, attractions, and experiences.

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The Results

2.7M+

total article page views

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313K+

total organic IG story views

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9.5K+

IG story swipe-ups