The Ask
Amplify and expand upon JPMorgan Chase’s “Our Business Is Personal” ad campaign, driving awareness for JPMC as a positive change agent for communities.
JPMorgan Chase & Co.
Amplify and expand upon JPMorgan Chase’s “Our Business Is Personal” ad campaign, driving awareness for JPMC as a positive change agent for communities.
Women run nearly 13 million U.S. businesses, providing jobs for nearly 10 million people and earning $1.9 million in revenue. And women of color are leading the way:
The Solution
“Tell Her Story” is an initiative designed to spotlight women and communities that lift them up. Across videos, features, and social, we highlighted three female JPMC clients who are making a difference in their respective fields. We asked members of their communities to share personal anecdotes about them and told impactful stories of success.
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