Ferring

The Ask

Drive readers to engage with the Fertility Out Loud website, educating and connecting with them on their fertility journeys.

The Insight

At the time of the campaign, BDG discovered that 75% of women wished they knew more about sexual health but were too afraid or embarrassed to ask. Given our massive audience of 112 million readers, we knew we had the trust, relatable authority, and scale to provide them with the tools and insights they sought to feel supported.

The Solution

On Bustle and Romper, we connected with readers by sharing real stories of fertility journeys and providing helpful information on what to expect when embarking on your own.