The Ask
Drive tune-in for the new Gossip Girl on HBO Max with both existing fans and new audiences.
HBO Max: Gossip Girl
Drive tune-in for the new Gossip Girl on HBO Max with both existing fans and new audiences.
Social platforms are the perfect place to seed excitement for an upcoming premiere. As the #1 lifestyle publisher on TikTok, BDG aimed to leverage trending formats to capture this audience’s attention.
The Solution
Handpicked TikTok talent led teasers for the show, leaning into pillars like fashion, comedy and pop culture. Highly designed, visually dynamic Instagram posts engaged entertainment fans on Instagram – all reflecting the blend of nostalgia and cutting-edge culture that is so unique to this series.
The Results
Total Campaign Views/Impressions on Content
Total views on the 3x videos across TikTok & IG Reels
