The Insight
82% of GenZennials want the brands they buy from to reflect their values. BDG knows exactly where and how to reach this audience — and what it cares about.
Ford
Appeal to a younger audience by shifting the focus from the strength of Ford’s vehicles to the strength of its drivers.
82% of GenZennials want the brands they buy from to reflect their values. BDG knows exactly where and how to reach this audience — and what it cares about.
The Solution
We profiled three inspiring women and Ford ambassadors: a marathon runner, an off-road champion, and a stunt driver. Through social-first videos and custom-shot features, we told their stories, demonstrating the beautifully nuanced and diverse facets of what strength looks like today.
The Results
social impressions
article page views
over benchmark, social engagement on Bustle premium feature