The Ask
Showcase Dr. Brown’s Options+ bottles in a fun, relatable way to our parenting audience while raising awareness amongst new moms looking for help with infant care.
Dr. Brown’s
Showcase Dr. Brown’s Options+ bottles in a fun, relatable way to our parenting audience while raising awareness amongst new moms looking for help with infant care.
At the time of the program, BDG readers were 1.4x more likely to be expecting a child in the next 6 months, and new moms are always seeking bottles that reduce colic and facilitate switching between breast and bottle.
The Solution
A series of custom videos, relatable influencer TikToks, engaging Instagram Stories, and relevant emails across Scary Mommy and Romper built affinity and trust among new moms for Dr. Brown’s as the #1 pediatrician-recommended baby bottle in the U.S.
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The Results
video impressions
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