The Ask
Generate brand awareness with W Magazine’s audience and drive traffic to Dolce & Gabbana’s site.
Dolce & Gabbana
Generate brand awareness with W Magazine’s audience and drive traffic to Dolce & Gabbana’s site.
Readers come to W Magazine for its expert coverage of what’s next in fashion and art; we’d position D&G at the center of this sensibility.
The Solution
Our challenge was to serve up style inspiration that spoke to the moment while retaining a touch of escapist appeal. Custom-shot content explored curator/model Brooke Wise’s personal style through D&G’s Spring/Summer ’21 collection, with assets strategically amplified through shoppable social posts.
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The Results
article views
Article LPS Conversions: $66,255 revenue
IG Carousel Post LPS Conversions: $83,751 revenue
