The Ask
Crate & Barrel wanted to own the holiday season and give consumers the tools to entertain, cook, and gift with confidence.
Crate & Barrel
Crate & Barrel wanted to own the holiday season and give consumers the tools to entertain, cook, and gift with confidence.
Similar to the ethos of Crate & Barrel, BDG readers find joy during the holidays by being at home with the people and traditions they love most. As a result, our audience has a strong desire to transform their spaces into the perfect places to host, cook, and celebrate.
The Solution
BDG leveraged our interactive technology to create a series of animated features and social extensions across our portfolio. We aimed to solidify Crate & Barrel as our readers’ go-to destination for everything they need for gifting, hosting, and decorating during the 2022 holiday season.
The Results
total media impressions
total content views
CTR of TZR premium feature promotion