The Ask
Promote CLIF KID ZBars as an energy-boosting snack that kids can rely on to fuel their outdoor passions.
CLIF KID
Promote CLIF KID ZBars as an energy-boosting snack that kids can rely on to fuel their outdoor passions.
Parents are more active in their kid’s lives than ever before. They aren’t just spending more time together; they are actively seeking to create memorable “firsts” that kids and parents will remember forever.
The Solution
We teamed up with CLIF KID to create “Fuel Your First,” a campaign and custom hub across Scary Mommy, The Dade, and Fatherly designed to inspire first-time adventures. Olympic skateboarder and CLIF ZBar package star Sky Brown kicked off the program, starring in a series of social videos and memes. An authentic, documentary-style series brought the Fuel Your First experience to real kids, who received exciting “first” experiences, CLIF care packages, and inspirational messages from pro athletes Ashima Shiraishi and John Florence. A sweeps element allowed readers to enter to win their own customized experience.
