The Ask
Build awareness and purchase intent around Bottega Veneta’s Wardrobe 04 by partnering with an emerging artist that resonates with the W audience.
Bottega Veneta
Build awareness and purchase intent around Bottega Veneta’s Wardrobe 04 by partnering with an emerging artist that resonates with the W audience.
W readers are tuned into the latest happenings on the runway, but love to see their favorite looks reimagined through an unexpected lens on up-and-coming talent.
The Solution
BDG Studios captured custom imagery of pop star King Princess in head-to-toe Bottega Veneta Wardrobe 04 looks and still-life imagery of the brand’s priority handbags. Shot in-studio with minimal propping to highlight the collection’s understated appeal, these stunning portraits were innately endemic to W’s look and feel. Readers resonated with the story’s effortless aesthetic and Gen Z talent-driven POV on a legacy luxury brand.
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The Results
pageviews to feature
product clicks from feature
social engagements on talent IG post
opens of W editorial emails
