The Ask
Inspire our audience to turn to Sephora as the premiere retailer for the most luxurious L'Oréal Multibrand men’s fragrances for Father’s Day.
Sephora Men’s Fragrance
Inspire our audience to turn to Sephora as the premiere retailer for the most luxurious L'Oréal Multibrand men’s fragrances for Father’s Day.
Millennial and Gen Z shoppers are influenced by strong storytelling, elevated imagery, and social video. We harnessed the influence of all three to gain excitement around the men’s fragrance lineup at Sephora.
The Solution
We aligned relatable father-figure archetypes to various high-end fragrances through strategic, custom content across Bustle’s on-site and social channels. This approach included a custom-shot, shoppable feature, IG collection ad, and ASMR-style TikTok video to drive awareness and encourage purchase.
The Results
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Bustle TikTok video views
