The Ask
Sephora asked BDG to build on the momentum of a Q1 fragrance campaign in Q2, increasing consideration of their fragrance offerings through shopping experiences.
Sephora Fragrance
Sephora asked BDG to build on the momentum of a Q1 fragrance campaign in Q2, increasing consideration of their fragrance offerings through shopping experiences.
Leveraging innovative shoppable video content will provide a fresh way to engage consumers and align Sephora Fragrance with what’s new and next.
The Solution
A highly visual mix of our most dynamic, commerce-driven formats – including a video featuring new-to-market shoppable technology – that inspire readers to dive into the world of fragrance and seek their perfect scent.
The Results
total social views
total media impressions
social engagement rate on Bustle premium feature
