We tapped into three different audiences across TZR, Bustle, and NYLON to create a splashy program and inspire readers to shop Rabanne Fame for the holidays. We leveraged innovative technology to really engage audiences with the product: digital models and 3D renderings paired with beautiful custom photography elevated the brand and drove shopability for the Fame fragrance. We rounded out the program with TikTok and Instagram video ads, newsletters, and editorial sponsorships.