
Championing What’s Cool Before It Goes Mainstream.
NYLON readers are obsessed with newness, whether that’s new experiences, new trends, or new music. They don’t believe in standing still, and NYLON is the brand they trust to tell them where they should be headed next. NYLON is now the best-recognized experiential brand at Art Basel, Coachella, and Fashion Week, making it the brand for the young, affluent Jetset generation.
The Reach
7.6M UVs
6.6M Global Social Followers
515M Total Social Imps Delivered
110K Newsletter Subs
The Ages
37% A18-24 (79% are female)
52% A25-49 (73% are female)
The Audience
77% Female
23% Male
47% Multicultural
31% HHI $100K
Lauren McCarthy
Editor in Chief