The Ask
Build awareness of and drive bookings at Breathless Resorts among NYLON’s audience of travel enthusiasts.
HYATT Breathless
Build awareness of and drive bookings at Breathless Resorts among NYLON’s audience of travel enthusiasts.
Breathless’ target audience is adventurers seeking culturally relevant experiences. This aligns perfectly with NYLON readers’ affinity for travel, making memories, and forging new connections in the process.
The Solution
We took a multi-dimensional approach with talent at the forefront. First, we sent influencers to NYLON’s Fire party in the Hamptons, where they created social content featuring the Breathless activation. Then, talent traveled to Breathless Cancun Soul, and we leveraged their experience for a bespoke on-site article and social extensions, all encouraging readers to choose Breathless for their next getaway.
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