The Ask
Introduce the BMW 3 Series Hybrid to consumers with a talent-driven execution in alignment with Hispanic Heritage Month; communicate the brand mission of driving boldly and confidently toward the future.
BMW 3 Series Hybrid
Introduce the BMW 3 Series Hybrid to consumers with a talent-driven execution in alignment with Hispanic Heritage Month; communicate the brand mission of driving boldly and confidently toward the future.
The Solution
BDG worked with actress Adria Arjona to produce premium white-label video and photo assets for BMW. Arjona’s social posts extended the reach of the assets to her nearly 1MM followers and amplified BMW’s storytelling about connecting to the past, moving into the present, and trailblazing in the future.
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