The Ask
Drive awareness for BMW among women and keep BMW a priority consideration as women shop for SUVs
BMW
Drive awareness for BMW among women and keep BMW a priority consideration as women shop for SUVs
W and The Zoe Report both reach affluent consumers through the lens of lifestyle, fashion, art, and wellness — thus aligning BMW with a style-minded audience primed to consider a luxury SUV.
The Solution
A mix of custom content, social amplification, and media drove awareness with the right audience through the lens of high-end design.
