Beauty at BDG
At BDG, we believe in the culture-disrupting, boundary-breaking, far-reaching power of beauty. We see beauty as an empowered state of mind—a catalyst for change, and a deeply-intimate journey that differs for every individual. Partner with us as we continue to redefine beauty narratives and usher in the next generation of beauty elite to push your business forward in 2023.
B. Happy
The past decade has brought to the forefront a culture of hustle. Build your career! Be the perfect parent! Make time for yourself! Workout! Look Good! Feel Great! But with so many “to-dos” life can feel overwhelming and can often push out the most important thing of all – be happy. This fall, Bustle is reimagining what wellness looks like. Let’s break the status quo and rally together to unlock our inner joy, dance with abandon and eat all the fries. This is our time to let go of our goals, forget our “to-dos” and not only just be in the moment, but B. HAPPY.
New Originals Dinner
Coming to life in New York City, W and Sara Moonves will celebrate W’s ‘New Originals’ issue via an intimate, and high-profile dining experience. Hosted by Sarah herself, the dinner will gather celebrities, influencers, fashion royalty, and industry insiders to honor this year’s ‘Originals’, timed to the release of W’s most anticipated issue. See More →
NYLON House x Art Basel
This December, NYLON is popping up IRL at Art Basel Miami with The NYLON House — the hottest celebration of culture as we close out Art Basel Miami week. The event will come to life with an exclusive House Party, celebrating the week’s events with live music from emerging & established DJs, a pool party, and a VIP moment amongst an influential crowd. See More →
ICA Signature Events @ Art Basel
Building on W’s cultural influence, we’re celebrating the coveted world of art and design, bringing its emerging and established visionaries to life. Taking our celebration even further, we’re continuing our long-standing partnership with the Institute of Contemporary Art (ICA), partnering with the museum on a slate of signature events and experiences throughout the week that show our commitment & credibility within the space. See More →
Holiday Initiatives
Holiday Hotline
Based on our evolving understanding of how our users engage and shop, BDG is launching our first-to-market Holiday Hotline experience, powered by AI technology and machine learning. This year, we say goodbye to the stale, static holiday gift guide and level up with a completely new interactive shopping opportunity.
Bustle’s Most Wanted
When it comes to the absolute must-have products of the holiday season, Bustle editors are always on top of it. Every year, we round up our editors’ top holiday product picks via Bustle’s Most Wanted, inspiring readers across all categories of style with of-the-moment gifts to shop now. Beauty and Health & Wellness gifting categories are available for sponsorship and integration. See More →
Add To Cart: Holiday
Elite Daily editors and writers will share their holiday gift recommendations for the best fashion, beauty, and kitchen items that TikTok made us buy. See More →
Gifts That Sleigh
The ultimate holiday gift guide, with ideas for everyone in your life: from your tech-obsessed sibling to your stylish BFF, and crafty dads to wellness-minded moms. We take the stress out of gifting so you can get a head start on your holiday shopping. See More →
Holiday Beauty Gifting
With so many beauty products promising lofty results, it can be hard to decipher which ones actually deliver results. To help spare readers from the trial and error when shopping for popular hair care, makeup, skin care, and fragrance categories, TZR beauty editors share the standout products that have come across their desks in this quarterly series. See More →
Editor’s Picks Initiatives
10/10 Recommend
Editors give first-person reviews of their favorite new finds, from cult-favorite beauty products to must-have jeans to the latest tech gadgets. See More →
What's The Deal With
We test the most talked-about products so readers can cut through the B.S. and buy what works for them. We assess each product based on the factors you care most about (feel, efficacy, packaging, smell, ease of use, and price) and give readers the need-to-know breakdown on how/if it works, who it's for, and whether or not it's worth their time (and their money). See More →
Tried It
NYLON editors test products in the fashion or beauty space and give their honest reviews. See More →
Trial Run
A weekly in-depth, first-person product review for newly launched beauty products, across skin, hair, makeup, and nails. See More →
Seasonal Beauty Initiatives
The Beauty Issue
Celebrating the return of full glam—skinimalism has its time and place, but 2024 is the year of bright colors, glitter finishes, and going outside of your comfort zone. We'll ground our issue with findings from a reader survey about changing beauty habits, spotlighting the fact that now more than ever, people are "do the most" when it comes to their beauty rituals.
The Hair Issue
Exploring how hair is tied with identity, empowerment, rebellion, and expression.
It Girl Issue
This is your guide to who's next in Hollywood. Consider it an introduction to your future Oscar winners, Coachella-headliners, and beyond, with a preview of everyone we'll be talking about for years to come. See More →
The Art Issue
Spotlighting the next generation of art stars. We’ll find the buzziest Gen Z names on the scene — from painters to photographers to sculptors and beyond — who are shaping the future of the industry. See More →
The Gaming Issue
Inverse Luminaries celebrates the leaders and visionaries across the video game industry. The 2023 issue will feature five news-making interviews with some of the biggest names in gaming. See More →
Multicultural Initiatives
Amplifying Black Voices
BDG’s always-on platform featuring multidimensional stories by and about Black individuals who are shaping culture and trends in fashion, beauty, entertainment, wellness, social good and beyond. See More →
Lifestyle Portfolio: Joy of Black Beauty
Celebrating the joy, culture, and impact of Black beauty. See More →
Lifestyle Portfolio: Deeply Rooted
Harnessing our deep connection with our audiences to share stories of women from different backgrounds, cultures, and ethnicities who are embracing their beauty roots as a way to find the perfect blend between their culture and how they express themselves. See More →
Double Take
Celebrating inclusive beauty as we challenge two pros with differing styles, tones and textures to put their own spin on a beauty trend — so you can find inspiration (and a helpful tip or two) in trying the trend yourself. See More →
W Magazine Initiatives
New Originals Issue
Paying homage to the most unique visionaries in fashion, art, entertainment and culture. Each year, W continues the celebration with individuals who break down barriers — highlighted through our inclusive lens across print, digital and social. See More →
Friends & Family Issue
Serving as the coveted holiday issue, this concludes the year with an array of luxe gift guides and seasonal storytelling from cultural influencers, high-profile personalities, and W editors. See More →
7 Days of Skin
In this editorial video series, Bustle follows the skincare routines of trusted beauty sources, celebs and BDG editors over the course of a week, uncovering what products and routines they swear by. See More →
Beauty Ties
Zooming the lens in on communities making a mark in the beauty space. In Beauty Ties, you'll meet artists, influencers and visionaries who have built their lives and communities on a strong foundation of beauty in all its forms. See More →
Showing Up
Fatherly's Style Editor goes through the essential grooming skills and items men need to show up looking — and feeling — their best. See More →
Mom Vs. Trend
Influential moms go head to head with the latest trends—doing it not how they’ve seen it across social, but instead doing it their way (hacks and all). See More →
Science of Wellness
In this wellness-meets-science show from Inverse, we highlight individuals who are seeking out-of-the-box wellness solutions to the problems plaguing their mind, body, and/or souls. We’ll feature individuals who have tried just about everything to no success - who are now ready to go to extremes to gain peace of mind.
For more information, please contact your BDG rep or Rachael.DeSantis@bdg.com