Beauty at BDG

At BDG, we believe in the culture-disrupting, boundary-breaking, far-reaching power of beauty. We see beauty as an empowered state of mind—a catalyst for change, and a deeply-intimate journey that differs for every individual. Partner with us as we continue to redefine beauty narratives and usher in the next generation of beauty elite to push your business forward in 2023.

Premium Events

B. Happy

The past decade has brought to the forefront a culture of hustle. Build your career! Be the perfect parent! Make time for yourself! Workout! Look Good! Feel Great! But with so many “to-dos” life can feel overwhelming and can often push out the most important thing of all – be happy. This fall, Bustle is reimagining what wellness looks like. Let’s break the status quo and rally together to unlock our inner joy, dance with abandon and eat all the fries. This is our time to let go of our goals, forget our “to-dos” and not only just be in the moment, but B. HAPPY.

New Originals Dinner

Coming to life in New York City, W and Sara Moonves will celebrate W’s ‘New Originals’ issue via an intimate, and high-profile dining experience. Hosted by Sarah herself, the dinner will gather celebrities, influencers, fashion royalty, and industry insiders to honor this year’s ‘Originals’, timed to the release of W’s most anticipated issue. See More →

NYLON House x Art Basel

This December, NYLON is popping up IRL at Art Basel Miami with The NYLON House — the hottest celebration of culture as we close out Art Basel Miami week. The event will come to life with an exclusive House Party, celebrating the week’s events with live music from emerging & established DJs, a pool party, and a VIP moment amongst an influential crowd. See More →

ICA Signature Events @ Art Basel

Building on W’s cultural influence, we’re celebrating the coveted world of art and design, bringing its emerging and established visionaries to life. Taking our celebration even further, we’re continuing our long-standing partnership with the Institute of Contemporary Art (ICA), partnering with the museum on a slate of signature events and experiences throughout the week that show our commitment & credibility within the space. See More →

Beauty Wrapped In A Bow

Holiday Initiatives

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Holiday Hotline

Based on our evolving understanding of how our users engage and shop, BDG is launching our first-to-market Holiday Hotline experience, powered by AI technology and machine learning. This year, we say goodbye to the stale, static holiday gift guide and level up with a completely new interactive shopping opportunity.

Bustle’s Most Wanted

When it comes to the absolute must-have products of the holiday season, Bustle editors are always on top of it. Every year, we round up our editors’ top holiday product picks via Bustle’s Most Wanted, inspiring readers across all categories of style with of-the-moment gifts to shop now. Beauty and Health & Wellness gifting categories are available for sponsorship and integration. See More →

Add To Cart: Holiday

Elite Daily editors and writers will share their holiday gift recommendations for the best fashion, beauty, and kitchen items that TikTok made us buy. See More →

Gifts That Sleigh

The ultimate holiday gift guide, with ideas for everyone in your life: from your tech-obsessed sibling to your stylish BFF, and crafty dads to wellness-minded moms. We take the stress out of gifting so you can get a head start on your holiday shopping. See More →

Holiday Beauty Gifting

With so many beauty products promising lofty results, it can be hard to decipher which ones actually deliver results. To help spare readers from the trial and error when shopping for popular hair care, makeup, skin care, and fragrance categories, TZR beauty editors share the standout products that have come across their desks in this quarterly series. See More →

Trust Me, I’m A Beauty Editor

Editor’s Picks Initiatives

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Big Beauty Bets

Seasonal Beauty Initiatives

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Celebrating Diverse Perspectives

Multicultural Initiatives

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Pretty In Prestige

W Magazine Initiatives

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Editorial Videos

For more information, please contact your BDG rep or Rachael.DeSantis@bdg.com